The relationship between scent and positive feelings is the core foundation of Scentsational Greetings. During daily brainstorming sessions, the goal is to match up fun, vibrant (and many times delicious) images with scents that can improve one's mood. Research has proven colors seem more vivid when connected with scent. Combining colors, creative text, and scents together can make for a dynamic product indeed!
During my research this week, I came across some amazing uses of scent that inspired today's blog including:
Sensa Weight-Loss System: This new product uses your senses of smell and taste to naturally suppress the appetite. You sprinkle the Sensa "Tastants" on all meals and snacks, and these tastants help to stimulate your olfactory senses to signal the part of your brain that tells you when you are full (satiety center). The goal of Sensa is to allow you to continue eating all your favorite foods and still lose weight because it is triggering a feeling of fullness while suppressing hunger and appetite. I would love to try this product myself and blog about it (more to come). If you want to learn more about Sensa, check out their site: www.trysensa.com.
While we are on the subject of weight loss and scent, the smells of peppermint, green apple, and banana have been shown in studies to help curb appetite. Perhaps Scentsational Greetings should release a line of "weight loss" scented cards. That would be a hit after the holidays!!! :) (hmmm....not a bad idea...stay tuned!)
I would love to hear your thoughts on scent and weight loss. Do you view a post holiday weight loss card to be offensive or pretty cool??
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